My Work
How a calendar rose the CR by 150%
Alibaba Travels Co.
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Product Design
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2023
MovieNerd application
Independent project
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Product Design
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2021
Khanoumi Redesign
Khanoumi inc.
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UI/UX Design
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2021
About me
Hi There!
I’m Parmida Aria and I have a passion for improving people's lives through design, and constantly learning new things. I love both working solo and with a team and designing in a way that makes technology seem effortless to use.
Product Designer
Alibaba Travels Co.
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Nov 2022 — Present
Alibaba.ir is the largest online travel agency in Iran with 1200+ employees
Collaborated with cross-functional teams to ideate, prototype, and implement solutions that improved user experience and the booking process leading to a 23% boost in successful bookings.
Increased conversion rates by 18% by conducting A/B testing on major design changes to make informed decisions.
Reduced customer support calls by 49% by Leveraging data analytics and user research to identify and address user pain points.
Delivered high-fidelity wireframes, user flows, and prototypes for five major feature releases, helping the platform win the title of "Best Iranian website of the Year" in 2023.
UI/UX Designer
Khanoumi, Inc.
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Feb 2022 — Nov 2022
Khanoumi is Iran's leading cosmetics e-commerce platform that provides a selection of high-quality beauty products.
Developed and implemented a unified right-to-left design system, which reduced design inconsistencies by 90% and accelerated the design-to-development process by 20%.
Revamped checkout process, boosting conversion rates by 26% and cutting cart abandonment by 31%.
Conducted a comprehensive visual revamp of the website, establishing a balance between modern aesthetics and brand credibility resulting in a 15% uptick in repeat visitors.
Collaborated with developers to achieve pixel-perfect design implementation, resulting in a consistent and high-quality user experience across all devices decreasing design-related bug reports by 40%
English Teacher
Self-employed
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April 2018 - Jan 2022
Learned valuable empathy and communication skills through teaching hundreds of English learners.
Download full resume
What Others Say
“Parmida is a true powerhouse. She is not afraid to take on challenges, and she always finds a way to overcome them. She is always willing to help out her colleagues.One of Parmida's strengths is her ability to brute force through blockers. She is unafraid to speak up and advocate for herself or her team. She is also very persistent, and she will not give up until she has achieved her goals.Another strength of Parmida's is her ability to balance business and customer needs. She understands that both need to be considered in order to make a successful product or service. She is also very good at communicating with both internal and external stakeholders.I have no doubt that Parmida would be a valuable asset to your team. She is a hard worker, she is dedicated, and she is always willing to go the extra mile.”
Farzan Balkani, CXO
Alibaba
“During these days, it's not easy to find someone who has both passion and talent in product design. Parmida pays close attention to every detail and strives to cover all aspects of design. She is intelligent and a fast learner. I am confident that she has a bright future ahead of her.”
hossein mirsaeedi, design lead
Alibaba
“Parmida works relentlessly to achieve the best possible results. While working with Parmida, I have been very pleased that I have a teammate who always places herself in the customer's shoes and tries to provide the best possible experience for the users, as well as meet the needs of the business. I am relieved that our customers have an intelligent and skilled representative on our team. I am sure she will soon become a leading figure in the UI/UX industry, and she would be an asset to organizations.”
Saeid Sisakhti, Head of Product
Khanoumi
“Parmida is a very talented UX Designer…who cares deeply about her team and the people she works with. She always did an amazing job striking the right balance between big picture thinking and attention to detail. Furthermore, I love that Parmida is eager to keep refining her craft, further expanding her skill set from UI into IxD, UX and other design domains. She not only sees the design; she sees the user interactions and experiences as well. Parmida is also just an awesome person to work with, she's honest, dependable, kind, incredibly hard-working and extremely talented. Without a doubt, I would recommend Parmida to any of my friends and colleagues and any company would be lucky to have her. She would be a great asset to any organization.”
Mehdad Khoddami, Product Manager
Khanoumi